If you’re between the ages of 13-24, you’re probably a fan of Snapchat! The fun messaging app is quickly climbing to grasp the top spot on social media!

If you didn’t know, Snapchat came on-board with a splash. According to Tech Crunch, Snapchat had 110 million daily active users as of December 2015. Having grown nearly 50% in one year, 60% of its monthly users are aged 13-24. Despite it’s late entrance to the social media party in 2012, its exponential growth rates rivals other platforms like Facebook.

WHO’S USING SNAPCHAT THE MOST?

A large percentage of Snapchat users are Millennials. Of its 100 million users, 37 million are aged 18 to 24. According to Adweek.com, the average Millennial shares 9,000 snaps per second, while 87% never buys anything on Snapchat and 64% do not follow any celebrities. With young adults spending a third of their waking lives on their devices, Snapchat’s flexibility of allowing users to create personal filters has seen its brand grow to over 10 billion daily video views.

With a combination of videos and pictures, Snapchat appeals to the short attention span of consumers. It is the only app that can brag of being able to retain users’ attention, it does this for 1-10 seconds. In addition to its user-interface feature allowing audiences and businesses to interact, its most alluring quality is instant feedback.

The ability to quickly gauge how audiences react to their message make this app a vital tool. Depending on the number of notifications received from users, the ability to measure the effect of messages takes analytics to another level.
As a digital marketing medium it hits the goal of humanizing a brand. The app may appear imperfect, silly, or funny. However, these characteristics give brands the ability to convey an authentic story, hence connecting with users.

Snapchat’s popularity with older users has increased due to the lack of pressure of take the perfect picture or likes from followers. Most users are looking for a connection friends and brands.

A Snap from our office lunch meeting by ninja photo taking Digital & Social Media Intern, Whitney Maddux