In the wake of Snapchat’s 2011 introduction of visual stories, Instagram and Facebook took a cue (6 years later) and jumped on the bandwagon. Today visual storytelling, through video and still images, is widely used by individuals and brands.

You’re most likely wondering, what is visual storytelling, why is it “a thing” and what does this mean for my business? Well, this type of indirect marketing has proven to be beneficial in building brand awareness and creating brand advocates.

In addition, we’ve crafted 3 reasons why visual storytelling should be included in your 2018 marketing strategy.

1. VIDEOS INDEX HIGHER

Videos lead to increase in views, capture audience attention longer and is easier to consume than text.

2. CUSTOMER WANT TO FEEL CONNECTED
Customers buy from brands they trust. Audiences like behind the scenes content because it humanizes the brand. 

3. AUTHENTICITY MATTERS
 Audiences want your stories that to relate to them, convey honesty and authenticity to be believable.