As the fact-checking season is underway, we join the buzz by breaking some digital myths. With all the resources available right at our finger tips, it is becoming increasingly hard for businesses to verify information.

Are there any digital myths you have been wondering about? We’ll do the heavy lifting for you. As mythbusters this month, we investigate what you may have heard about digital marketing. Grab your magnifying glass as we uncover some untruths and we solve the mystery.

MYTH #1:

If I don’t agree with an online review or comment, I should delete it. 

Avoid the delete button. Use comments and reviews as an opportunity to boost engagement. Whether negative or positive, address the comment, in a timely manner. You just might convert a naysayer into a loyal customer.

“About 95% of unhappy customers will return if an issue is resolved quickly and efficiently, so reviews are definitely worth responding to.” – Go Local Interactive

MYTH #2:

I should hire a family member to manage my social media needs.

Leave it to the professionals. Tools and strategies are required for effectively managing social media platforms for businesses. These tools require experience and skill.

“It takes wit, writing skills, formal training and education, strategizing, and expensive tools to manage social media.” – TechYaya .

MYTH #3:

I do not need a website for my business.

Your website is your digital business card and a big part of your roadmap to success. It is how your customers find you and one of the most effective ways to win new and retain existing clientele.

“In a day and age where 85% of B2B customers search the web before making a purchase decision, your website has the best chance of being a prospect’s “first impression” of your company and offerings.” – Kinesis.com

Have we piqued your interest? Uncovered any new myths, share with us.