“Email marketing drives more conversions than any other marketing channel, including search and social. – Monetate.”

When planning an email marketing campaign, remember the old saying, “you never get a second chance to make a first impression.” Using calculated welcome emails can keep your audience interacting beyond the first paragraph, generate more leads, conversions and more sales.

So how do you win over new subscribers on your email list? Here are a few things to keep in mind when making an impression on new and returning clients.

Critical, time-sensitive emails

The initial email should be sent out to your clients right after their initial interaction with your brand.

Start with a thank you

A simple “thank you” can set your relationship with your client off on the right foot. Not only does this engage your clients but they will feel appreciated and valued.

Email Marketing with visuals and interactive content

The use of images and videos return a higher rate of engagement than text.

“65% of users prefer emails to contain mostly images, compared to 35% who prefer text. – HubSpot

Learn your client’s preferences

Use data from your first email to learn about your subscriber’s preferences.  It can be used to leverage future campaigns targeting your subscribers.

“57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. – ChoozOn

With these tools in mind, you can build successful email marketing campaigns that keep your clients coming back for more.