Does your brand fear Snapchat? If it does, that's understandable. Most brands are unsure of how this social media platform fits into their current marketing plan. Snapchat, still in its early-stages, is widely recognized as the hottest social media platform on the market. The app has over 150 million active daily users and, in 2016, its daily video views reached 7...
With the holiday season upon us, one can have a false sense of security and take a break from engaging with clients. Working under the assumption that clients are taking time off from online interactions can result in the loss of unique opportunities. Keeping engaged with clients during the holidays will have lasting effects well after the season is...
As the fact-checking season is underway, we join the buzz by breaking some digital myths. With all the resources available right at our finger tips, it is becoming increasingly hard for businesses to verify information. Are there any digital myths you have been wondering about? We'll do the heavy lifting for you. As mythbusters this month, we investigate what you...
Video marketing, this is one bandwagon that you shouldn’t be ashamed to jump on. “Last year online video accounted for 64% of all consumer internet traffic and this number is expected to rise to 69% by 2017 and 79% by 2018.” - Marketing Insider Group, "17 STATS THAT PROVE 2016 IS THE YEAR OF VIDEO". December 8, 2015. Video marketing is a great...
"Engagement is the level of involvement, interaction, intimacy and influence an individual has with a brand over time.” Forrester,"Marketing's New Key Metric: Engagement," August 2007 When done consistently and correctly, engaging your audience will help cement the bond between the brand and it's customer. For Facebook and Twitter, consider this... A whopping 4 out of 5 social media users look up information and get...
If you're between the ages of 13-24, you're probably a fan of Snapchat! The fun messaging app is quickly climbing to grasp the top spot on social media! If you didn't know, Snapchat came on-board with a splash. According to Tech Crunch, Snapchat had 110 million daily active users as of December 2015. Having grown nearly 50% in one year, 60% of its...
Interested in using a Social Media campaigns to take your business to the next level? Follow the yellow brick road! If you're crafting a path to campaign a success, insights and industry trends can brighten the way. Follow our yellow brick road to learn more about why social media campaigns are important and how to boost engagement. SOCIAL MEDIA CAMPAIGN SUCCESS DID YOU...