With the holiday season upon us, one can have a false sense of security and take a break from engaging with clients. Working under the assumption that clients are taking time off from online interactions can result in the loss of unique opportunities. Keeping engaged with clients during the holidays will have lasting effects well after the season is over.
Here are a few reasons why clients are even more engaged over the holidays and so should you.
Defined as shopping to make oneself feel happier, retail therapy is a good way to boost engagement. According to the National Retail Federation, 46% of holiday shopping will happen online. Take the opportunity to engage with people who go online to look for recommendations when shopping for loved ones.
Holiday promotions and discounts
Online promotions and deals attract people to go online to compare products, prices, and services. According to Starnewsoline, 56% of shoppers look for deals. People follow brands on social media because of promotions and discounts for holiday deals. When engagement is done well, there is an increase in follower growth. Hosting giveaways during this season will also increase the flow of traffic to your website and social media platforms.
Increased disposable income
Throughout the year, people save money to purchase gifts for their loved ones during the holiday season. According to the National Retail Federation, people spend 7X more on gifts for their families. With this increase in disposable income, people are looking for various avenues to spend this income. Ensure you are one of the avenues that your audience will choose while spending their money. Engage assertively with your audience and it will pay off before and during the holiday season.
Additional down time
Most people take time off work during the holidays to spend with their families. The time usually set aside for working is replaced with more time being spent online. As a business, leverage this additional time by engaging your audience. People are online looking for ideas of new recipes, gift ideas, and decorating tips. According to Accenture, 65% of consumers plan to browse online and then go to the store to buy the product.
Converting one time consumers to repeat clients
Consumers can accidentally stumble onto your social media platform or website during the holiday season. 67 percent of consumers have purchased a gift they saw on social media. (Crowdtap.com). Utilize this opportunity to turn these consumers into repeat clients. The content they discover on your site and maintaining conversations with them, will keep them coming back for more.
When the clients and first time customers come knocking, will they find you home ready to welcome them in?