“Engagement is the level of involvement, interaction, intimacy and influence an individual has with a brand over time.”
Forrester,”Marketing’s New Key Metric: Engagement,” August 2007

When done consistently and correctly, engaging your audience will help cement the bond between the brand and it’s customer. For Facebook and Twitter, consider this…

  • A whopping 4 out of 5 social media users look up information and get recommendations from social networks.
  • Mavrck, “The Power of User-generated Content”. November 25 2014.
  • Studies show that 66.3% of Millennial social media users have shared photos and/or thoughts when trying a new product or service.
  • SparkReel, “5 Reasons to Consider User-generated Content in Your Marketing Plan”

Interested in effectively engaging your audience on Facebook & Twitter? Here are 5 rules to live by.


Rule #1: User-Generated Content Is King

“Brand engagement rises 28% when consumers are exposed to both professional content and user-generated product video”.
ComScore, “comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness”. March 28 2012.