Facebook Live is an amazing tool that can help businesses directly connect with fans and potential customers. From gauging interest in a new product to sharing recent business achievements, it is one of the most immediate and engaging ways to receive candid fan feedback. So how does your business make the most out of  “going live?” Check out our tips and answers to a few common small business questions below.

1. Is Facebook Live more effective than regular Facebook posts? 

There is as much value in Facebook posts as there is in Facebook Live. Ultimately, the choice to select one or the other should be based on the businesses social media goals. If the goal is to promote awareness around a services, linking to a particular website, a post would be the best selection. However, if a business is interested in engaging in a dialogue, to receive insight on a particular product, a Facebook Live would be more appropriate.

2. Is Going Live better than regular video? 

Live or regular, video content is king across several social media networks. “45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot, 2016) Additionally, “Almost 50% of internet users look for videos related to a product or service before visiting a store.” (Google, 2016.) Well executed video, live or regular, is a plus for any business.

3. How do you make Facebook Live interesting? 

Focus on a particular topic that is of interest to your fans. Request their feedback and include their input during your discussion. To promote variety, include multiple business representatives or invite a co-host.

Bonus Tips 

Don’t be afraid to interact with your fans. Ask them engaging questions. Read and reply to their comments. Most of all, thank them for tuning in and encourage them to like and and share the video with their friends.

To encourage participation and views, develop consistency around your Facebook Live. “Go live” at the same time or day of the week. Your fans will take notice and being to look forward and plan for your next Live broadcast.

Make sure your environment is video friendly. Live broadcasts with minimal distractions, background noise or visual, garner more views and higher engagement.